When it comes to fashion branding in the film, one film comes to my mind straight away. Yes, it is Sex and the City, one of my faves. Sex and the City is a paradise for all the brands! We can hear the brands being mentioned both in the tv series and the films.
Sex and the City’s protagonists are very successful women living in the city that never sleeps; New York. Their fashion taste is refined and the brands mentioned reflect this. However, the luxurious brands are not only mentioned by the name, they are purchased and worn by them all the time.
A memorable scene in the show is when Carrie Bradshaw slips and falls in a Dior store!
Shoes play an important and incredible role in Sex and the City, Carrie Bradshaw has led a shoe revolution in the tv show and the films! She took fashion to the next level and has changed and promoted many high end brands like Manolo Blahnik to become desired by many women! Sex and the City and Manolo Blahnik became one, it was undoubtedly the character’s first choice of shoes and made the film and the brand to be united!
Carrie’s answering machine message was ‘Hi. I’m not here but my shoes are, so leave them a message.’
However, not only fashion brands have been mentioned, have a look yourself at all product placement in the tv show!
Youtube, (2014). Brands and the City. Available at: https://www.youtube.com/watch?v=CK9lRE9l9zY [Accessed 9 Apr. 2017].