Game. Set. Match.
To many people tennis in the 1980s was the most exciting period of time. Many famous players like Borg, McEnroe, Graf, Becker were competing with each other to gain as many tennis titles as they could and to become no. 1 tennis player.
Tennis rackets that transformed from wood to composite and tennis fashion launched during that time also represent the tennis era of the 80s! The popularity of the sport brought the rise of tennis wear not only on the courts but to the public. Through endorsement and sponsorship on the courts, tennis players represented the brands and advertised them to everyone. Many brands such as Fila, Dunlop, Adidas and Lacoste competed with each other ‘on the courts’ to reach a wider audience.
The fashion trend of the ‘polo shirt’ (also called the ‘tennis shirt’) that was introduced to the tennis attire by René Lacoste (tennis player that was nicknamed ‘The Crocodile’) back in the 1930s, became the symbol of prime status in the 80s.
The ‘crocodile’ logo was desired across generations and made people want to achieve the ‘preppy look’ of the 80s, sometimes even popping the collar up while wearing their bright and colourful Lacoste or even two shirts at once on top of each other!
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